Canon

About This Project

We presented a new digital app project for the internal Canon management team of the MENA region. The initial prototype we demoed was met with great feedback as it met their Blue Ocean strategy implementation that Canon was working on to innovate from a fresh perspective. We were invited to present the app prototype to Canon’s partners in the entire MENA region and later with managers from their Europe and Japanese offices. Our role in innovation consulting setup the path for their team to internally continue with the project with the help from their partners at IBM. Our innovation team focused on how the new feature would enter the market and how it would function within the larger markets and ecosystem.